Writing
- Research2026 · 107 min read
Nobody Measured the Aisle
Two new kinds of shopper are learning your store, and neither has seen the floor plan.
- Essay2026 · 105 min read
The Store Was Always Right
Bringing ground-up merchant instinct to big retail through daily store capture and AI iteration
- Research2026 · 0911 min read
Your Spreadsheets Are the Spec
Most enterprise AI programs fall behind because they were planned for the org chart while the actual organization runs on email and Excel.
- Essay2026 · 097 min read
Pay by the Plate
A menu of sixty-five small retail tools from dg2n, priced like conveyor belt sushi and built around files instead of platforms.
- Research2026 · 095 min read
The Geometry You Plan In
A planner is only as good as the space it searches. Fix the geometry first and the planning gets easy.
- Field Note2026 · 091 min read
What a digital twin can help you decide
Separate the operational question from the technology before you build a model.
- Field Note2026 · 091 min read
From CAD file to a reviewable facility model
A practical checklist for turning layout information into a model your operations team can verify.
- Field Note2026 · 091 min read
Where AI agents fit in operational planning
Define useful assistance, boundaries, and human approval before automating a workflow.
- Field Note2026 · 091 min read
Planning a visual compliance workflow
Use a clear reference, consistent capture, and operator review to make visual checks useful.
- Field Note2026 · 091 min read
Connecting layout, data, and operating rules
A guide to the information a useful operational model needs.
- Field Note2026 · 091 min read
Taking a pilot across multiple facilities
Standardize what is shared while preserving the differences that matter locally.
- Field Note2026 · 091 min read
Building a measurable business case for digital twins
A framework for estimating value without treating simulation results as customer outcomes.
- Field Note2026 · 091 min read
Keeping merchandising rules consistent across stores
Make central intent clear and local exceptions reviewable.
- Field Note2026 · 091 min read
Using simulated shoppers alongside customer research
Understand what a behavioral scenario can test and where real observation is still needed.
- Field Note2026 · 091 min read
Introducing automation without losing operational control
A phased approach to changing planning workflows with your team.
- Field Note2026 · 091 min read
Comparing store layouts with operational data
Turn a layout discussion into a structured comparison of alternatives.
- Field Note2026 · 092 min read
Your first digital twin project: a practical walkthrough
Scope one facility, prepare the inputs, and define the decision your first model should support.
- Field Note2026 · 091 min read
Preparing layout files for a digital twin project
A handoff checklist for drawings, fixtures, and site context.
- Field Note2026 · 091 min read
Writing useful planogram rules
Translate brand requirements and local constraints into reviewable planning inputs.
- Field Note2026 · 091 min read
Preparing an integration with existing retail systems
Agree data ownership, field mappings, and failure handling before connecting systems.
- Field Note2026 · 091 min read
Measuring the outcome of an operational pilot
Define the metric, baseline, and comparison before changing the process.